- Customer experience
- Art direction
The area adjacent to London’s Oval cricket ground is being transformed into a new residential and commercial village. To create a unique place to live and work, featuring architecture inspired by the industrial history of the site, set in a verdant new landscape. We were briefed to develop a central marketing proposition, brand, visual style and integrated suite of applications in support of this new district.
Our initial response was to create a central marketing propostion (tagline), that embraced both the physical location and future facing ambitions of the new district.
The shape of things to come
This central ‘shape’ thought was then harnessed to also articulate other key messages and the individual elements of the offer.
Life shaped around you
Shaped by history
The shape of nature
Re-shape your future
An iconographic language and style were then developed to accompany both the main scheme brand and each individual element of the offer.
This proposition and brand were then applied to the development and roll-out of an integrated suite of marketing applications, that included social media and digital advertising, a print and digital brochure, site hoardings including a giant banner surrounding the iconic Oval gasholder and marketing suite signage and graphics. We also advised on the development and styling of all CGI imagery.
CGI Art Direction