What is it that people would value most about a place? What could make it really appealing or distinctive as somewhere to live, or work, or visit?
And how would you express what makes it special in as compelling and effective a way possible?
These are the questions we help our clients answer when they are conceiving, constructing, marketing or managing a place.
Our goal is to help make that place as valuable as possible – to those who experience it, and to our clients who are responsible for bringing it to life.
There are three aspects to the work we do with our clients, each of which can be done separately or follow on from each other.
We work with our clients and their project team to help shape the vision of what a place could be. We blend together contextual research, customer insights and creative leaps. We workshop, ideate, and facilitate.
The result is a clear and compelling vision – describing the intention for a place; who it is designed to serve; and how it will be genuinely appealing. The vision becomes a blueprint to work from – the basis on which to develop ideas to enhance the actual offering and experience of a place, as well as how to present and communicate it.
We use the disciplines of branding to give a place greater ability to stand out and build profile. We are highly experienced in brand origination. Not just shaping a brand narrative, but creating names and designing strong brand identities across all media – visual, verbal and experiential.
We plan powerful marketing strategies, and implement all aspects of the
marketing mix in order to attract people to a place. From direct experience such as place activation, environments and exhibitions, through to production of all types of content and communications both physical and digital.