We created a full UK and international branding and marketing campaign for this central London waterside development offering unique transport connections.
As part of the initial visioning work, we helped add value to the building by conceiving the “Observatory’, a multi-use space to be designed at roof level. An outdoor terrace enabled residents to enjoy far-reaching views across Hyde Park. The interior space whilst small, was designed in a way that allowed different configurations to give residents a variety of potential uses such as private dining, cinema layout, and informal co-working space.
Given its pedestrian adjacency to Paddington station, you can travel across London and reach the rest of the world via Heathrow without ever having to cross a single street. Hence the strapline: “Waterfront living with the world at your feet”.
We created all the elements for the initial UK launch focusing on an exhibition at Paddington Basin, and then produced all subsequent materials for a series of overseas exhibitions.
