Brent Cross Town

The Ashbee and The Delamarre

Brent Cross Town

Overview:

Brent Cross Town is one of Europe’s largest town centre regenerations.

Driven by a hugely ambitious vision to create a pioneering mixed-use neighbourhood, featuring 6,700 new homes, more than 50 food and drink outlets, 100 shops and stores, office space for 25,000 workers, three improved schools, and new sports and wellness amenities set in 50 acres of expansive green spaces, for all to enjoy.

The whole town aims to set a new visionary standard, built on the core values of social connectivity, environmental sustainability and health and wellness.

Placebrand is working alongside client Related Argent to craft and articulate the brand at two of the first buildings to be delivered at this 180 acre development – The Ashbee and The Delamarre. We’ve written, designed and produced marketing material to support all aspects of this major development, including the Essential Guide to the whole new town, and produced a multi-media communications campaign for the residential and lifestyle offer. Working in particular with interior architects on the branding specification, configuration and design. Thus far applications produced have spanned a multitude of media, from print brochures to integrated digital campaigns, films and social media.

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1 Lyric Square
London
W6 0NB
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