Brent Cross Town

A park town for future London

Brent Cross Town


Brent Cross Town is one of Europe’s largest town centre regenerations.

Driven by a hugely ambitious vision to create a pioneering mixed-use neighbourhood, featuring 6,700 new homes, more than 50 food and drink outlets, 100 shops and stores, office space for 25,000 workers, three improved schools, and new sports and wellness amenities set in 50 acres of expansive green spaces, for all to enjoy.

The whole town aims to set a new visionary standard, built on the core values of social connectivity, environmental sustainability and health and wellness.

Placebrand is working alongside client Related Argent to craft and articulate all aspects of the vision for Brent Cross Town, and have also liaised ongoingly with other commercial partners contributing to the creation of the town.

We’ve written, designed and produced the central communication piece for the whole town – ‘Brent Cross Town, Your Essential Guide’, and worked alongside architects and landscaping specialists, to define, position and decide how best to present all aspects of the offer.

Alongside creating and producing a multi-media communications campaign covering every aspect of the offer, working in particular with interior architects on the branding specification, configuration and design of the residential lifestyle offer.

Thus far applications produced have spanned a multitude of media, from print brochures to integrated digital campaigns, films and social media

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