The Solaris

Here comes the sun

The Solaris

Overview:

Placebrand was commissioned to name, brand, and market a building within the new White City Living neighbourhood. Situated on the western side of the development, the building is perfectly positioned to enjoy sunsets, as well as direct access to the scheme’s rooftop Mediterranean beach club.

In this context the sun inspired name Solaris was chosen for the building, in celebration both of its location and the relaxed, beach-inspired lifestyle on offer.

A distinctive graphic identity and design style was then developed, inspired by the colours of sunset, and this applied across an integrated suite of marketing materials in support of the building’s launch.

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